As the in-house Content Specialist for World Wide Trekking, I crafted high-impact marketing materials and newsletters that helped drive growth in competitive adventure travel markets. I collaborated closely with designers to produce polished, visually rich brochures and print collateral, while also leading the creation of weekly email campaigns reaching over 2,000 subscribers.

On the ground, I scouted international expeditions and wrote immersive itineraries, gear lists, and travel guides—translating complex logistics into clear, aspirational content that established the brand’s expertise and appeal. This role fused my love of the outdoors with my skills in strategic storytelling—laying early groundwork for the audience-first, goal-driven content work I lead today.