I'm a content strategist and brand storyteller who helps companies speak with clarity, consistency, and purpose. With experience spanning CRM, editorial copy, instructional design, and brand voice leadership, I translate strategy into messaging that resonates, across channels, formats, and teams.

I believe great content starts with a clear “why.” Whether shaping editorial guidelines or designing lifecycle marketing programs, I align every word to the goal it serves. I’m also a champion of innovation, integrating AI and emerging tools to scale personalization, streamline workflows, and unlock new creative potential.

When I’m not deep in a Figma file or content brief, you’ll find me outside—skiing, trail running, or hiking through the woods near my home in southwestern Pennsylvania.